Catalogue & the long tail

Valuing a catalogue (DCF)

Catalogue, valuation, and the long tail~9 min interactive lesson

What this lesson covers

• DCF / NPV valuation
• Discount rate
• Decay curve
• Catalogue valuation
• Royalty multiple (NPS)
• Music IP as an asset class

Builds on

• Cashflow, feast/famine and how to survive it
• Brand deals & endorsements
• Sell it or license it?
• Why catalogues sold for billions